Cookie Policy
This Cookie Policy explains how Bricklayer.ai, Inc. ("Bricklayer.ai," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at bricktayer.tech or use our AI construction management platform (together, the "Services"). It explains what these technologies are, why we use them, and your rights to control their use.
By using our Services, you consent to our use of cookies as described in this policy. You can withdraw or adjust your consent at any time using the controls described in Section 5 of this policy.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. Cookies are widely used by website operators to make their websites work more efficiently, to provide reporting information, and to enable certain features and functionality.
Cookies set by Bricklayer.ai are called "first-party cookies." Cookies set by third parties (such as analytics providers and advertising networks) are called "third-party cookies." We use both types, as described in detail below.
In addition to cookies, we may use similar technologies such as:
- Web Beacons (Pixel Tags): Small transparent image files embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened, and to gather aggregate statistics about website usage.
- Local Storage: Data stored in your browser's local storage rather than in a cookie file. Local storage is used for our cookie consent preferences and certain application session data.
- Session Storage: Similar to local storage but cleared when your browser session ends. Used for temporary application state.
- Device Fingerprinting: We may collect technical device and browser information for security and fraud prevention purposes only. We do not use fingerprinting for targeted advertising.
2. Why We Use Cookies
We use cookies and similar technologies for four main purposes, described in detail below:
- Essential operation: Some cookies are strictly necessary to make our Services work correctly. Without these cookies, features like account login, session management, and security cannot function.
- Performance and analytics: Some cookies help us understand how visitors interact with our website and platform, so we can measure and improve performance.
- Functionality: Some cookies allow our Services to remember choices you make and provide enhanced, personalized features.
- Marketing: Some cookies (primarily third-party) are used to deliver relevant advertising and measure campaign effectiveness. We use a limited number of these and always seek your consent before activating them.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our Services. Without them, you cannot access secure areas of our website or platform. They are automatically set when you use our Services and cannot be switched off through our cookie controls (though you can set your browser to block them, which will affect functionality).
| Cookie Name | Purpose | Duration |
|---|---|---|
session_id |
Manages your authenticated session in the Platform. Required for login. | Session (deleted when browser closes) |
csrf_token |
Security token that prevents cross-site request forgery attacks. | Session |
cookieConsent |
Stores your cookie consent preference (accepted or declined) in localStorage. | 1 year (localStorage) |
auth_token |
Keeps you logged in to the Platform across browser sessions if you have selected "Remember Me." | 30 days |
user_pref |
Stores your display preferences (theme, language, dashboard layout) in the Platform. | 1 year |
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website and platform by collecting information in aggregate. This data helps us improve the performance and usability of our Services. We use analytics data to identify pages with high bounce rates, understand common user journeys, detect performance bottlenecks, and measure the effectiveness of content and features.
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics | Tracks page views, session duration, user flows, and aggregate demographic data. Data is anonymized; IP addresses are truncated before storage. | Up to 2 years |
| Hotjar | Heatmaps, scroll tracking, and anonymized session recordings to understand how users interact with specific pages and features. | 1 year |
| Internal Analytics | First-party platform usage analytics tracking feature adoption, workflow completion rates, and error rates within the Platform. | Session to 90 days |
3.3 Functionality Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these features may not function correctly.
| Provider | Purpose | Duration |
|---|---|---|
| Intercom | Live chat and customer support widget. Stores your identity and conversation history to provide continuity in support interactions. | 6 months |
| Calendly | Meeting scheduling widget for demo requests. Stores your timezone and scheduling preferences. | Session to 1 year |
3.4 Marketing and Targeting Cookies
We use a limited number of marketing cookies to understand the effectiveness of our advertising campaigns and, where you have consented, to deliver relevant advertising. These are always opt-in and will only be activated after you have accepted marketing cookies through our cookie consent banner.
| Provider | Purpose | Duration |
|---|---|---|
| LinkedIn Insight Tag | Enables conversion tracking for LinkedIn advertising campaigns and provides aggregate demographic data about site visitors. | Up to 2 years |
| Google Ads | Conversion tracking for Google Ads campaigns, enabling measurement of campaign ROI without individual user tracking. | Up to 540 days |
| HubSpot | CRM and marketing automation tracking to enable lead scoring and personalized follow-up communications for prospects who have engaged with our content. | Up to 13 months |
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. These third parties set their own cookies when you visit pages on our website that include their features (such as embedded videos, maps, or social widgets). We have limited control over these cookies. The third-party providers responsible for these cookies operate under their own privacy policies:
- Google Analytics: Google Privacy Policy
- LinkedIn: LinkedIn Privacy Policy
- HubSpot: HubSpot Privacy Policy
- Intercom: Intercom Privacy Policy
We periodically review our third-party cookie relationships and may update this list as our Services evolve.
5. How to Control Cookies
5.1 Cookie Consent Banner
When you first visit our website, we display a cookie consent banner. You can use this banner to:
- Accept All: Activates all cookies including analytics, functionality, and marketing cookies.
- Manage Preferences: Opens detailed controls that allow you to selectively accept or decline non-essential cookie categories while keeping strictly necessary cookies active.
Your choice is stored in your browser's local storage and will persist for future visits. You can change your preferences at any time by clearing your browser's local storage or by contacting us at privacy@bricklayer.ai.
5.2 Browser Controls
Most web browsers allow you to control cookies through browser settings. You can usually find these settings in the "Options" or "Preferences" menu. The following links provide browser-specific instructions:
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: about:preferences#privacy
- Safari: Preferences > Privacy
- Microsoft Edge: edge://settings/privacy
Please note that blocking all cookies, including strictly necessary cookies, will affect the functionality of our Services and may prevent you from accessing your account.
5.3 Opt-Out Tools
For specific third-party analytics services, you can use these opt-out tools:
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout.
- Hotjar Opt-Out: Visit hotjar.com/opt-out.
- LinkedIn Opt-Out: Log in to LinkedIn and adjust your advertising preferences in Account Settings.
6. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that transmits a signal to websites you visit indicating that you do not want your browsing activity tracked. There is currently no industry standard for how websites should respond to DNT signals, and we do not currently change our data collection practices in response to DNT signals. We will update this policy if a standard emerges and we implement a DNT response.
7. Cookies and Children
Our Services are not directed to children under 16, and we do not knowingly use cookies to collect personal information from children. If you are a parent or guardian and believe we may have collected information from a child under 16, please contact us at privacy@bricklayer.ai.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, applicable laws, or business operations. We will post the updated policy on this page with a revised "Last Updated" date. For material changes, we will notify you via the cookie consent banner on your next visit. Your continued use of our Services after the effective date of changes constitutes acceptance of the updated policy.
9. Contact Us
If you have questions about our use of cookies or other tracking technologies, please contact us:
- Email: privacy@bricklayer.ai
- Mail: Bricklayer.ai, Inc., Attn: Privacy Team, 2001 Ross Avenue, Suite 700, Dallas, TX 75201
- Website: Contact Form
See also: Privacy Policy | Terms of Service